The product will come into market in new packing simultaneously with the beginning of promotion campaign «Bonjour Cherry - exciting imagination».
The renew box of a dessert embodies air easiness of the French charm and a thin air of a refined temptation - everything that promises to present a delicate dessert inside. The main change in design is delicate, dreamy pink colours of packing which will be favourable allocate «Bonjour Cherry» from all assortment of desserts. On a box the image of product is made major, the color line is the indicator of taste is added and an art element – the flowers of a cherry which is sustained in the general stylistics of promotion campaign of «Bonjour Cherry».
Bonjour-dessert, a new confectionary product (Know-how) from Konti, which gave start for the new category of desserts in the Market. It was first introduced into the market in the year 2006 and momentarily captured customer’s love & attention. Initially the Company produced 5 original tastes – baileys, cappuccino, vanilla, strawberry with cream, lime and recently added one more- cherry, (whole French alcoholzed cherry).